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Chief marketing officer, Fever-TreeÌý

Kanter, who left Diageo after 15 years last autumn, was hired by Fever-Tree in January as the premium mixer brand’s first chief marketer. Shortly afterwards, he appointed Lucky Generals as the brand’s creative agency, after a two-way pitch against MullenLowe London, and Fever-Tree launched its first TV ad in May to target at-home drinkers.