Director of customer and revenue, Transport for London
Macleod borrows from 鈥渢hat great football clich茅, a game of two halves鈥 to characterise his past 12 months. He explains that during 2019 TfL鈥檚 first major brand campaign, 鈥淓very journey matters鈥, was showing good results as was the commercial performance of its advertising estate. But then Covid hit, sending Tube use as low as 5% of normal levels. As a result, the government has had to bail out TfL to the tune of 拢1.6bn, and the network is seeking another 拢5.7bn to help keep it running through to 2022.