Chief executive, Eve Sleep
Calverley, having held marketing roles at the AA, Birds Eye and Unilever, is almost two years into her tenure at Eve, where she was promoted from chief marketing officer in May. However, she still keeps a keen eye on the brand鈥檚 marketing output and industry issues. Calverley鈥檚 focus is now on sleep wellness and making the best use of current increased marketing efficiencies, engaging more heavily digitally and working out how her 鈥渕innow can accelerate away from the sharks (Dreams and Ikea), now that for the first time, we鈥檙e ahead of them on so many fronts鈥.
According to the brand鈥檚 latest 鈥渃racking advertising鈥, created by its in-house team with production company Arthur and Martha, Eve is a mattress that can make even a sloth wake up dancing energetically.聽