Global chief marketing officer, McDonald鈥檚听
A former UK CMO, Macrow was appointed as the fast-food chain鈥檚 top global marketer in June after two years looking after a group of international markets. He says that 鈥渒eeping the brand relevant when some of our markets were closed鈥 was a challenge for a business of McDonald鈥檚 magnitude. As lockdown measures began to ease, a string of new procedures resulted in McDonald鈥檚 positioning itself as a glimmer of normality in an otherwise unpredictable world, with its 鈥淲elcome back鈥 campaign.