Executive vice-president global marketing, chief diversity and inclusion officer, Unilever
Santos鈥 role in driving diversity and inclusion within Unilever has moved to the top of the agenda in recent months as the Black Lives Matter movement swelled following the killing of George Floyd by police in Minnesota. In June, Unilever responded to long-standing criticism of its Indian skin-lightening cream Fair & Lovely, changing the name to Glow & Lovely and pledging to ditch references to 鈥渨hitening鈥 in its marketing.
This year Unilever achieved gender parity in its management globally. Following the impact of the Unstereotype initiative on gender representation in ads, Santos now aims to 鈥渢ake it to the next level by reviewing the end-to-end creative flow to ensure true inclusivity鈥 鈥 a task she says will involve challenging in-house teams and agencies.