Customer director, Co-op
Long queues and bare shelves were stark indicators of the essential role of supermarkets during the pandemic. Co-op rose to the challenge of feeding the nation during the crisis, with Jones helping to marry the brand’s purposeful marketing with tangible action. In April, Co-op pulled its Easter ad and donated airtime worth £2.5m to fight hunger. Its subsequent campaigns have helped to highlight the issue of food insecurity while rallying shoppers behind its mission to feed families in need.Ìý