Marketing director Europe, Patagonia
The outdoor clothing brand gained prominence in June when it was one of the first brands to commit to pulling ads from Facebook for the month of July in protest at the platform鈥檚 alleged tolerance of hate speech. Writing in 北京赛车pk10, Weller said that brands asking consumers to practise 鈥渃onscious consumption鈥 must be willing to do the same with the platforms they pay for.
Speaking at 北京赛车pk10360 last month, Weller argued this year鈥檚 unique circumstances had created a 鈥減owerful moment in time鈥 to achieve changes to the way companies work, but warned that 鈥渁s that window of opportunity closes I鈥檓 afraid that appetite for innovation may also close with it鈥.