Chief marketing officer and chief content officer, Boiler Room
When it comes to getting under the skin of global youth audiences, Mai has a track record that includes stints at MTV, Asos, Vice Media UK and LADbible, with work that was recognised by Cannes Lions, D&AD and Creative Circle. Within a year of joining online music broadcasting platform Boiler Room, Mai has developed and driven the strategic vision for the brand, launching Boiler Room 4:3, which merges live events and video content, and become a founding member of the Brand Labs team, which aims to help brands engage with culture and content. Other achievements include developing a "Youth TV" offering and taking Boiler Room into the fashion space by collaborating with the British Fashion Council and London Fashion Week.
Describe yourself in three words
Contradiction, passionate, ambitious.
Do you have a side hustle?
I’m working on a consumer product tied to a media proposition designed for Gen Z.
Favourite ad campaign in 2018
Nike "Dream crazy" by Wieden & Kennedy Portland.