Chief marketing and communications officer, Mastercard
In a logo redesign, described by Rajamannar as "the boldest brand move we have ever done", Mastercard removed its name from the interlocking red and yellow circles. Topics such as brand and societal safety, marketing talent for the future and credible measurement of ROI remain close to Rajamannar’s heart. His work includes urging platforms to do more to prevent their services and technology from being hijacked for malicious intent, and developing a brand purpose that goes beyond going green or charitable giving.
Describe yourself in three words
Curious, inventive, versatile.