Vice-president, EMEA, Facebook
Mendelsohn’s year was overshadowed by an array of scandals at Facebook. However, she is intent on helping the social-media company win back trust as well as overseeing change. Facebook’s shift to creating a group- and community-centric social-media platform has been a particular focus for Mendelsohn and will be a priority for 2019. Mendelsohn remains a familiar face in public life outside Facebook, sitting on the UK government’s Industrial Strategy Council and The Mayor of London’s Business Advisory Board. She is also a non-executive director of Diageo and co-president of the Jewish charity Norwood.
Describe yourself in three words
Grateful, energetic, optimistic.
Which marketer working in the UK do you most admire?
Aline Santos, executive vice-president global marketing and chief diversity and inclusion officer, Unilever. Her work in pushing the ad industry forward in ensuring ads are free from stereotypes through her leadership of #Unstereotype is inspirational.
Favourite ad campaign in 2018
Tommy Hilfiger’s "SideFlix". A new Facebook Messenger experience that works when friends put their phones next to each other to watch exclusive content designed for each specific number of screens (you could invite up to four friends). The content was shot with Tommy influencers at the FW18 events in Shanghai, New York and Tokyo.