Chief marketing officer, Snapchat
Mitchell joined Snapchat only in April of this year. His appointment signals a step-change in how
the messaging platform communicates its brand amid fierce competition from Instagram. Inevitably, Mitchell’s success will be judged against wider efforts to revive global growth numbers, which were flat last year. It will certainly present him with a significantly different marketing challenge from that he would have faced in his previous roles at McDonald’s and Gatorade.