Customer experience director, Jaguar Land Rover
Previously global PR comms director at the car-maker, Pargeter added marketing communications, experiential marketing and customer insight to her existing responsibilities last May when she was promoted as part of a major restructure that also saw former chief marketing officer Felix Bräutigam appointed to lead a new commercial function, incorporating marketing. Projects in the last year have included an ad campaign for Jaguar’s first all-electric SUV featuring Eva Green, and a Wimbledon fan zone experience at Westfield London, also for Jaguar.