Director, customer and revenue, Transport for London
Macleod may have dropped off a few of his peers’ Christmas card lists after rolling out Mayor Sadiq Khan’s HFSS ad ban on the TfL network. But he has pledged that the move, aimed at tackling childhood obesity, will be applied fairly though the rules recently had to be revised. In another controversial initiative, he also helped launch the Ultra Low Emission Zone. A consummate industry panellist, Macleod has never been afraid to ruffle feathers. In March, he urged agencies to "get over the idea that they have the right to exist".
Describe yourself in three words
Analytical, focused and, er, modest.
Favourite ad campaign in 2018
"We are the NHS" (nursing recruitment) by MullenLowe London.