Inglis’ professional stature was recognised in October when he was voted chair of The Marketing Society for 2018. Last year he took on an expanded role, with a remit to make John Lewis’ business fit for the reality of consumers’ lives today, including bolstering the focus on experiences in store. Each of the retailer’s partners has been given a specially equipped iPhone, helping them bridge the online/offline gap, and they are being encouraged to actively market the brand via their personal social profiles in a project called "We are partners".