From the roll-out of an Oyster app through to trialling bots on Facebook, digital innovation continues to be a key area for Macleod. A win for TfL’s Twitter work in the mobile innovation category of ±±¾©Èü³µpk10’s Marketing New Thinking Awards 2017 shows the organisation is getting it right. At the start of this year, Macleod’s efforts for TfL were rewarded with a promotion to customer director – a reflection of the organisation’s customer-focused drive. Among his 2018 priorities, Macleod picks out the Elizabeth Line launch.