Patrick Bousquet-Chavanne
Marks & Spencer
Executive director of customer, marketing and M&S.com
A month after Steve Rowe took the reins at Marks & Spencer in April 2016, Bousquet-Chavanne was promoted. This added responsibility for the brand’s sustainability programme, Plan A, and its website to his previous remit. Since then, he has overseen a change of advertising agency – though Y&R London went out with a bang, with a well-received Christmas ad featuring a Mrs Claus character. Bousquet-Chavanne nods to the fivefold growth of the Sparks loyalty scheme, which now has more than five million members, as a key achievement.
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