Jamie Queen
Thomas Cook
UK marketing director
The highlight of Queen’s 2016 was the launch of the "You want, we do" campaign, which differentiated Thomas Cook’s own-brand hotels in what he describes as a "fresh and modern way". He also picks out the first cohort of digital marketing apprentices completing a year in the business as a special moment. Thomas Cook is expecting a growing trend for all-inclusive package holidays from UK consumers to continue if the pound sterling falls further after the vote for Brexit.
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