The site, which targets males aged between 16 and 24 with games and virals, will run a six-month campaign for the snack brand. It will include planting 14 videos on its mobile site and across its seeding agency The 7th Chamber's blog network. The campaign was bought and planned by MindShare and DBM.
The 7th Chamber's other clients include Nike, Lucas Arts and Samsung.
The site also plans to deliver targeted banner and real-time video advertising, supported by mobile technology company Mobix's mobile video platform, Adrenalin.
Richard Spalding, chief executive of Kontraband, said it can now offer clients a multi-platform offering through "site sponsorship, viral web distribution and, now, mobile viral distribution".
In April, Kontraband hired two senior TV figures ahead of overseas expansion. Simon Guild, former chief executive of MTV Networks Europe, joined as non-executive chairman, while Al Gosling, chief executive of The Extreme Group and founder of the Extreme Sports Channel, was appointed a non-executive director.
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