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FRONT TWO WEEKS OF AUGUST
Rk Format       Brand            Planning agency  Specialist      Recall
                                                                    (%)
1  48-sheet     Orange           Media Planning   Posterscope         61
  & 96-sheet                    Group
2  48-sheet     Sainsbury's      PHD              Poster Publicity    54
  & 96-sheet
3  6-sheet      McDonald's       Starcom Motive   Starcom Motive      48
4  6-sheet      Smirnoff Ice     Carat            Posterscope         44
5  6-sheet      Lynx Dry         Initiative       Concord             42
6  6-sheet,     Nectar           Starcom Motive   Starcom Motive      41
  48-sheet,
  96-sheet
7  6-sheet      Hutchison3       MindShare        Portland            39
8  Buses        The Post Office  Carat            Posterscope         35
9  Buses        American Pie:    Mediaedge:cia    Portland            34

The Wedding

10 48-sheet WKD John Ayling & Concord 33

Associates

BACK TWO WEEKS OF AUGUST

Rk Format Brand Planning agency Specialist Recall

(%)

1 48-sheet 118 118 Manning Gottlieb Posterscope 75

& 96-sheet OMD

2 Buses 11 88 88 Media Planning Posterscope 70

Group

3 48-sheet BT 118 500 Rocket Outdoor Connection 67

& 6-sheet

4 96-sheet Lord of the ZenithOptimedia Concord 64

& buses Rings 2 DVD

5 48-sheet AA Insurance Manning Gottlieb Posterscope 54

& 96-sheet OMD

6 6-sheet, Ford Ka MindShare MindShare Outdoor 43

48-sheet,

96-sheet

7 6-sheet Tomb Raider: Mediaedge:cia Portland 43

Cradle of Life

8 6-sheet Guinness Carat Posterscope 39

9 48-sheet Land Rover MindShare Portland 36

& 96-sheet Freelander

10 6-sheet Lucozade Mediacom Mediacom Outdoor 32

Posterwatch research was conducted from August 8 to 10 and August 22 to

24 by NOP Research Group (020 7890 9000) as part of a fortnightly

telephone omnibus survey among more than 1000 British adults.

Advertisements were selected on size of campaign by Concord(020 7543

4444) www.concord.co.uk