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The winners were announced at the ceremony held at London's Paramount club this evening with the grand prize going to Omnicom media agency PHD and Posterscope (with innovation division Hyperspace) for their 'Here today, Goo tomorrow' campaign for Cadbury Creme Egg.

The winning planner was presented with a luxury European short break for two with travel and accommodation and Cadbury will receive £30,000-worth of space on Clear Channel Outdoor's Pinnacle Premium formats.

'Here today, Goo tomorrow' also won the award for the best use of outdoor in a multi-media campaign. Judges said it showed "outstanding creativity, strategic flow of thinking and commitment to the medium".

The awards, held in association with Media Week, celebrate effective and intelligent planning of the outdoor medium in the context of integrated marketing campaigns.

The award for the best use of multiple formats in outdoor went to Posterscope and Aegis media agency Vizeum for the 'Building a Brand through the Power of Colourful Conversations' activity for Coca-Cola's Glacéau Vitaminwater.

Omnicom media agency Manning Gottlieb OMD and Posterscope won the best use of roadside in  outdoor for their work for Virgin Trains.

The prize for the best use of continuity in outdoor went to media agency Walker Media with Posterscope for the KFC 'Long Term Holding' campaign.

Posterscope and Hyperspace, working with creative agency M&C Saatchi, digital agency Play and marketing agency LIDA, won the award for best use of innovation in outdoor for their '1 in 7' campaign for the RNID.

Full results

Best Use of Outdoor in a Multi-Media ±±¾©Èü³µpk10
Highly Commended: Diageo's ‘Summer Spirits' campaign by Carat and Posterscope
Winner: ‘Here today, Goo tomorrow' for Cadbury Creme Egg, by PHD and Posterscope with Hyperspace.

Best use of Multiple Formats in Outdoor
Highly Commended: PHD and Posterscope for the Cadbury ‘Wispa Gold' campaign
Winner: ‘Building a Brand through the Power of Colourful Conversations' for Coca-Cola's Glacéau Vitaminwater by Posterscope and Vizeum

Best Use of Roadside in Outdoor
Highly Commended: Walker Media and Posterscope for their ‘Low End Ongoing Support' campaign for KFC
Highly Commended: IPM and Initiative for their ‘Burger King Bespoke 6 Sheet Strategy' campaign
Winner: Manning Gottlieb OMD and Posterscope for the ‘Virgin Trains' campaign

Best Use of Continuity
Highly Commended: MPG and Posterscope for the Magners 2009 campaign
Winner: Walker Media and Posterscope for the KFC ‘Long Term Holding'

Best Use of Innovation in Outdoor
Highly Commended: Starcom's ‘Music Inspired Art' campaign for Beck's
Winner: ‘1 in 7' for the RNID by Posterscope and Hyperspace, working with M&C Saatchi, Play and LIDA.  

Grand Prize Winner
‘Here today, Goo tomorrow' for Cadbury Creme Egg, by PHD and Posterscope with Hyperspace