The aim of the brief is to increase awareness that the Post Office has entered the mortgage market at a time when other providers have been withdrawing due to the economic climate.
Differing groups of customers are to be targeted, including those looking to remortgage to a better deal while staying in the same property, those looking to move house and first-time buyers.
The pitch is being run by the Post Office's marketing director, Gary Hockey-Morley, who was appointed from Abbey's Insurance and Asset Management division in 2006. It is also being overseen by managing director Alan Cook.
Despite companies becoming more risk-averse, mortgage lending over the next 12 months is still expected to total approximately £50bn and the Post Office is hoping to build on the trust associated with the brand.
The review comes amid a turbulent pitch process for a direct marketing agency for the Post Office, in which agencies withdrew over issues concerning a liability clause
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