- Advertising watchdogs have banned a humorous ad for Rover's Mini that jokes about the size of the genitals of Ferrari and Porsche drivers.
The ad, which has so far only run in cinemas, depicts a spoof gameshow where a woman looks at naked men and guesses from the size of their genitalia what car they drive. The ad was created by Rover agency Ammirati Puris Lintas.
While impressed with what she sees of the owners of a Porsche, Ferrari and a Volvo, she is left speechless after getting a glimpse of the Mini driver's tackle.
APL produced the film, called Gameshow, for Mini's 40th birthday. The agency applied to the Broadcasting Advertising Clearance Centre to run the ad on television, but it needed permission from the other manufacturers concerned. Only Volvo gave the go ahead.
Quoted in the Sun newspaper a Porsche spokesman said: "We can see the funny side of the advert but we did not think it was appropriate for Porsche's image."
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