Porsche 'family tree' by Cramer-Krasselt Chicago

Porsche 'family tree' by Cramer-Krasselt, Chicago
Porsche 'family tree' by Cramer-Krasselt, Chicago

Cramer-Krasselt Chicago has unveiled a new TV spot to promote Porsche's first ever four-seat sports car, the Panamera.

The ad makes up part of a wider integrated campaign entitled "Welcome to the Family", which also runs across print, mobile, direct mail and online work which drives consumers to the .