Negotiated between MediaCom and IDS, the ad sales house for Trouble owner
Virgin Media TV, the deal will see the band become broadcast sponsor of the youth-oriented channel.
The Jonas Brothers campaign will run daily until 27 June on Trouble programming between 5.25pm to 11pm, including My Wife & Kids, Desmond's, All of Us and the Fresh Prince of Bel Air.
The band, launching self-titled album The Jonas Brothers, is made up of three brothers from New Jersey with pop music targeting 14 to 24-year-old females.
The deal follows last month's news that UKTV sealed its first ad-funded programming deal for Dave, the broadcaster's male-oriented channel.
Dave signed Red Bull to co-fund its first branded programming commission, Red Bull X-Fighters, a motocross event that takes place in Mexico, Brazil, the US, Germany and Spain in June and July.
Polydor Trouble Universal Music Jonas Brothers
Polydor in peak-time sponsorship of Trouble
LONDON - Record label Polydor, part of the giant Universal Music Group, is launching a peak broadcast sponsorship campaign on pay-TV channel Trouble to promote new band the Jonas Brothers.
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