The event management company revealed it would also be providing promotional staff for the event which will be hosted at the London department store between 24 June and 7 July.
Polar Black Events managed press launch events for IWC Schaffhausen last year for its 2013 Ingenieur watch collection, as well as the new engineering partnership with Mercedes AMG Petronas Formula One team.
The launch event last June attracted more than 100 journalists and editors, and included a virtual wind tunnel in which the watches were showcased as well as a Mercedes AMG Petronas Formula One car simulator.
Simon Chambers, brand director for IWC UK, said: "Based on our previous experience in working with Polar Black, we had no hesitation in turning to them for the provision of event management and hosting of our exhibition space within Selfridges.
"They clearly understood our requirements and delivered against the high standards expected from our customer and brand experience."
Xavier Cadiou, director at Polar Black Events, added: "It is a great privilege to again be working alongside this prestigious watchmaker. Our team has considerable experience in the luxury watch sector and will ensure this launch event reflects the high-end precision and exclusivity of the brand."
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