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Plustnet is following up its pre-roll campaign last year that poked fun at the situations viewers find themselves in when facing another ad.

New online videos by Karmarama again star the brand character Joe, who is fed up with waiting around for the full length of an ad. The marketing campaign emphasises the savviness of Plusnet customers, who don’t need trite sales tactics. The work was created by Charlie Ditchfield and Connor Stephen and directed by Damien O’Donnell through Kream.