Plum baby food makes PizzaExpress debut

LONDON - PizzaExpress is introducing two products made by babyfood company Plum onto its menu.

Plum links with PizzaExpress
Plum links with PizzaExpress

The products are for babies aged from four months and comprise Plum's pesto-style Spinach, parsnip & basil as a main course and its Blueberry, banana & vanilla recipe for dessert. This marks the first time Pizza Express has placed branded food on its menu.

Speaking about the partnership, Plum Baby chief executive, Patrick Cairns, said: ‘The synergy between the Plum and PizzaExpress brands is obvious.'

The move follows Plum's entry into the chilled food market in recent weeks with the launch of a fromage frais range.

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