Kitchen towel brand Plenty has signed a sponsorship deal with Channel 4 reality show How Clean Is Your House?
The tie-up, brokered by Carat Sponsorship, includes tailored idents and will be supported by a £1m integrated campaign. The idents, created by Publicis, will feature the housewife characters who also appear in Plenty's advertising.
The activity will launch on More 4 on 13 July during repeats of the previous series of How Clean Is Your House? and in the latest series on Channel 4 next month.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
