Playtex has appointed Ketchum Life to handle its UK public relations activity. The appointment follows a competitive pitch between three agencies.
Playtex has appointed Ketchum Life to handle its UK public
relations activity. The appointment follows a competitive pitch between
three agencies.
The brief was to develop a PR campaign that raised the profile of
Playtex among the target audience, and a brand re-evaluation with
specific reference to Wonderbra, Affinity, and Cross Your Heart.
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