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Playboy.com's Bachelor Party, which launched this week, is designed to be the definitive online source of bachelor party planning tools, local resources, ideas, information and merchandise.

"The bachelor party market is obviously a natural for us," said Larry Lux, president of Playboy.com. "It's a ritual near and dear to the hearts of many Playboy consumers." It's also a market, according to Lux, ripe to be revolutionized by the efficiencies made possible by the web.

"The introduction of Playboy Bachelor Party," Lux explained, " means men now have a reliable, one-stop resource for bachelor party planning. And advertisers, both local and national, now have a vehicle to reach this valuable and sizable market."

The site, which will generate revenue from banners, sponsorship, local advertising and product sales, will cover the gamut of modern bachelor party activities, from gambling videos and booze for the traditionalists, to golf weekends and camping trips for the more sedate. Among the sites offerings will be a comprehensive selection of bachelor party articles by Playboy editors and celebrity writers on everything from party ideas to protocol.

A city to city guide will offer advertiser list limousine services, bars, and party spaces. Ten city guides will go live this week, including New York, Las Vegas, Miami, Chicago and San Francisco. More than thirty other cities will follow by the end of the year. A bachelor party store will offer a collection of Playboy-branded bachelor party products, including shot glasses, martini sets, videos and cigars.

The Knot, a wedding site most widely known for its services to brides to be, will power a suite of interactive tools allowing party organizers to send email invitations, post party details and photos, and allowing guests to post messages and RSVP online.

"With nearly 20 percent of our audience being men," said Michael Wolfson, co-founder of The Knot, "we are always looking for new ways to expand our reach and value to the groom and his guys. Partnering with Playboy.com is a big part of our strategy of hooking up with the best in every step in the wedding planning process.