The new look includes a set of redesigned idents to support Playboy TV, The Adult Channel, Spice Extreme, and Climax3, plus the free-to-air channel Playboy One.
The idents, which go live on February 1, will also be extended to content accessed via mobile, the internet, email, video-on-demand, IPTV and DVD.
Richard Gale, director of marketing and sales at Playboy TV UK, said: "We are excited to reveal our brands' strong individual identities with these new visuals. It demonstrates the breadth of our offering and the great value our subscription packages offer. Particularly, the look and feel of our TV channels reach a level of quality unprecedented for adult broadcasters."
Peter Booth, creative director special projects at BDA, said: "We are delighted to be working with Playboy TV UK to create these impressive new visuals and proud of the work we have accomplished, standing up to the best of mainstream channels."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)