Pizza Hut has teamed up with Sony Pictures to launch a limited-edition Terminator variant to back the upcoming release of the Terminator: Salvation film.
The partnership will mark the movie's release at cinemas on 3 June. An online drive, created by Blue Barracuda, directs consumers to a microsite, where they can play games, watch film trailers and enter competitions.
Separately, Pizza Hut will feature in a TV advertising campaign for Tabasco sauce to promote the restaurant chain's delivery service.
The ad, which flags up a two-for-one deal, breaks next week. It forms part of an initiative led by Channel 4 to lure new food advertisers on-screen.
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