LONDON - Pizza Hut has shortlisted Abbott Mead Vickers BBDO, RKCR/Y&R, MCBD and M&C Saatchi to pitch for its £13m ad account.
The previous incumbent, Wieden & Kennedy, resigned the account last month. It had held the business for three years, having won it from Abbott Mead Vickers BBDO.
The review, which is being overseen by Pizza Hut marketing director Hugh Wood, comes ahead of a relaunch intended to position the brand away from its fast-food roots and toward casual dining in the style of chains such as Nando's.
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