Pizza Hut customers will be offered discount film voucher when ordering a delivery, for a selection of eight flicks, including 'Gran Torino' and 'Body of Lies', which can be streamed online through Blinxbox.com.
The films, which range from the latest releases to old classics, will change on a weekly basis, starting at about £2 each, discount included.
Blue Barracuda has created an online marketing campaign to promote the offer to Pizza Hut's target audience of 18-30 year old, predominantly male, film enthusiasts and gamers.
The campaign will include email marketing to Pizza Hut's existing database and onsite banner activity using movie-clip themed creative.
Murray Willows, chief marketing officer at Pizza Hut, said: "We're always looking for innovative new ideas to help us to reach our core demographic.
"Our customers love our wide range of freshly made pizzas and pastas, delivered oven hot to their door, and we're confident that this partnership will help them create the perfect, relaxing night in."
The link-up with blinkbox.com follows a campaign to support Pizza Hut promotion of 'Terminator Salvation'. Blue Barracuda created an online game and an online campaign integrating a microsite with email marketing, online advertising, search and affiliate marketing, viral activity and social media.
.jpg)
.jpg)