Pizza Hut may volunteer in government trial of restaurants listing calorie content of fast food

LONDON - Listings of calorie counts will be trialled in takeaways, restaurants and canteens within six-months, according to the Food Standards Agency (FSA).

Pizza Hut
Pizza Hut

In a move designed to counter growing obesity concerns in the UK, the government body will now seek companies to volunteer to pilot the scheme.

Pizza Hut, which boasts more than 700 UK outlets, has already expressed an interest in participating in the scheme

Some chains, notably McDonald's, KFC and Starbucks, already present customers with nutritional information via websites and leaflets, while others such as Subway offer listings at point-of-purchase.

Similar legislation already exists in the US. In New York, for example, chains with more than 15 outlets must carry prominent calorie information.

Should the trial prove successful the FSA may even broaden its traffic light scheme which currently only applies to food sold in stores for home consumption.

FSA chief executive Tim Smith also put pressure on TV chefs to do more to combat growing obesity levels. ‘I think there will be television producers who start waking up to the idea simply providing recipes is not enough', he said.

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