Pippa Dunn
EE
Chief marketing officer
Fittingly for a former lawyer, EE’s top marketer, Dunn, believes in putting the interests of her ‘clients’ ahead of all else, giving away portable battery chargers in a move to "reaffirm our commitment to put customers first". She is also behind the brand’s famous Kevin Bacon ads and recently launched EE Film Club, which offers customers a movie each week for just £1.