The eight-week deal involves sponsorship of programmes, including 'Megastructures' and 'Wild Things' and also includes an online link-up, with a specially created Pioneer microsite available through the channel's website.
Marc Mendoza, MPG managing partner, said: "National Geographic Channel provides the ideal platform for Pioneer to raise the profile of its cutting-edge HDTV products.
"This innovative cross-media sponsorship deal will undoubtedly allow Pioneer to position itself as the HDTV brand of choice in the UK."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
