The "Pimm’s Spritz wedding dash" took place yesterday along Westminster Bridge and past Westminster Abbey, ending in Battersea Park.
The one-kilometre race included obstacles such as hurling bouquets, a "balloon slalom" and a torrential downpour with powerful sprinklers. Grooms had to carry their partners over the finish line to be in with a chance of winning £8,000.
The activation aimed to promote the launch of the Pimm’s Spritz wedding cocktail, a mix of Pimm’s No 1, sparkling wine and lemonade.