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The agency created the Adam experience, which visited shopping centres Westfield Stratford in London and Birmingham’s Bullring last weekend (8-9 February), encouraging consumers to ‘blow Adam a kiss’ and be in with a chance of winning an Adam car.
The main objective was to attract passing footfall with fun and engaging activities, which included a branded photo booth where visitors could pose for a photograph by themselves or in groups. These were uploaded to Twitter using the hashtag #kissAdam.
The competition is continuing all week, including at Bluewater shopping centre in Kent with local dealer WJ King Garages between 10 and 16 February.
Winners are being selected for a daily prize, which consists of a meal for two up to the value of £125, as well as the main prize of winning a Vauxhall Adam Jam 1.2 manual car.
The campaign is also being run across Vauxhall's social media platforms, including Facebook, Twitter and Instagram.
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