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Central to the event was a dome-like structure known as the ‘taste pod’, which featured ambient lighting, music and scents designed to enhance the chocolate experience.
Participants were asked to take a seat in a cushiony chair and look into the dome, at which point they took part in a taste profiling exercise, where flavours such as sweet, salty and bitter were sampled.
Upon completion of the task each individual's ideal balance of flavours was identified, and they received a chocolate sourced from Thorntons’ Continental collection in response.
The chocolate could be consumed either in the taste pod, within the store or to take-away.
The free experience sought to promote the chocolate brand’s Continental collection, which has recently been re-launched and includes five new flavours.
Stay tuned for Event's exclusive video interview with Thorntons' brand manager.
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