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The event was designed to engage Supermalt with its consumers’ culture in new creative ways. Held at Blackall Studios, it featured a two-level catwalk with live model display, showcasing designers such as Kiwi & Yam, Afrination and Nomadic People, as well as custom Supermalt designs by London artist Giovanni Muscat.
An open bar served up chilled Supermalt and exclusive cocktails created for the brand to more than 400 guests. These included actor and comedian Arnold Jeorge, rappers Che Lingo and Parris Wright and a host of fashion influencers and bloggers.
Kenneth Hansen, international marketing manager for Supermalt, said: "It was absolutely amazing to hear all the positive feedback from the guests on the night. Many spoke of how great it was for them to see the brand they have grown up with so proudly highlighted the culture they associate with it.
"Both fashion and Supermalt means a lot to our consumers and this was a way to simply say thank you in a way that would bring both worlds together. And what better way and time that around London Fashion Week."
The Supermalt Fashion Showcase was managed and produced by Three Halves Communications.
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