of
The TV presenter and mathematician led an interactive session at Rye Oak Primary School. She quizzed the children with nutrition-based maths questions as two teams raced around a giant obstacle course solving numerical questions.
Quaker Oats worked with agencies Freuds and Heart Productions to create the launch event.
The activity was part of Quaker’s five-year partnership with Magic Breakfast, a charity that provides free morning meals for 16,000 primary school children. The two brands’ 'Feed their Future' campaign aims to raise awareness of the impact that child hunger and poverty on kids’ ability to learn.
Quaker has said it has plans to host more "special and unusual breakfast lessons in schools up and down the country" and has produced a report on the subject of children’s’ morning hunger. The campaign will also be amplified with a TV advertising spot.
Carmel McConnell, founder of Magic Breakfast, said: "Hunger is a very real problem in this country. We constantly hear from our partner schools the devastating impact this can have on a child’s ability to learn, and without an education their future life success is at severe risk.
"This research and the Feed Their Future report confirms and supports what we see everyday and makes sure the spotlight is shone on child hunger."
Vorderman added: "We gave children a lively start to the day with a good brekkie, but every morning should start with a full tummy to help them thrive, concentrate, grow and be inspired."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .