of
The store was located at Unit 26 on the ground floor of the east London hub. Working with retail partner Waterstones, Penguin sold books from its Penguin Modern Classics, Little Black Classics and Penguin by Hand series, as well as merchandise.
Throughout the course of the brand’s tenure, illustrator Toby Triumph created a specially commissioned graphic mural. Guests could watch the artwork being drawn from 12pm and 1pm each day.
A special Penguin Polaroid was also on offer for guests to take a selfie, which entered them into the draw to win a bundle of Penguin prizes.
Visitors to the pop-up were also encouraged to add their experiences to literary history by signing the Penguin Shop Guest Book. This will now be stored in the Penguin Archive alongside a number of historical literary documents, such as a the original files from the publisher’s trial regarding Lady Chatterley’s Lover.
Penguin has also announced plans to celebrate its anniversary year with the launch of two orange lorries, which will take to the roads this month.
Publisher in New York back in August.
More:
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .