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All images copyright L'Oreal
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Thousands of stylists and salons from 30 countries took part with consumers offered free hair styling appointments. They were also give the chance to try one of six ‘on trend’ hair styles and sample L'Oréal Professionnel hair products.
The evening was full of buzz and energy as top hairdressers created stunning hairstyles, as well as offering expert advice on colour, cut and styles.
Beauty lovers worked the photo booths to share their new look across social media, whilst beauty blogger Lydia Elise Millen took over @lorealprouk Instagram account for the day.
Nail brand Essie gave complimentary manicures, while DJ and beauty blogger Zoe London hit the decks to entertain the guests.
Agency Fisher Productions was appointed by the brand to provide full production for the London part of this event, which was billed as the biggest night ever dedicated to hair trends.
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