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The event saw more than 200 guests attend the brand’s Earlham Street store, within the Seven Dials area of London, where they could watch the Tour de France action unfold on large TV screens, as well as enjoy coffee and gin from local traders Look Mum No Hands and Hoxton Gin respectively.
French snacks and beer from Mon Plaisir & Bellrose, as well as music from DJ and music producer The Last Skeptik, of BBE Records, provided further food, drink and entertainment during the event.
Le Coq Sportif also installed the Cycle Hoop bike rack, which will be in place for the duration of July in celebration of the Tour De France as well as to encourage cyclists into the area.
The event was organised by Le Coq Sportif's in-house events team, led by communications manager UK & Ireland Ben Ari Grant.
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