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Held in a domed structure in the Portuguese capital’s centre Praça do Comércio, the experiential activity introduced guests to the new Ford Mustang, ahead of its general release in 2015.
Up to 30 people in each session gathered to participate in a 4D interactive show, where the car was slowly revealed through a mixture of lighting, video and sound.
Cameras inside the dome filmed each experience and automatically sent the footage of guests’ reactions to their email addresses.
The event, which was held as a celebration of the Champions League Final, marked the end of Ford’s 22-year sponsorship of the football tournament.
David Girling, group board director of Imagination, said: "Mustang is a car that unleashes your freedom and your true self. So the creative strategy for the Mustang Experience is to allow people to experience the power and the excitement of a Mustang unleashed.
"It utilises video, sound, lighting and effects technology to build an emotional connection to the car."
Imagination has previously worked with Ford to produce a global premiere for the Mustang in Sydney in 2013, and .
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