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Returning for its sixth year with agency , .
New features to this year's congress include a zone dedicated to one-on-one meetings, designed for event partners and suppliers who wish to meet away from the bustling World of Solutions exhibition centre. Brands can design the space to their own marketing specifications and hire the space for the entire length of the conference.
A revamped press centre in the Meeting Village includes a plasma screen and audio that screens sessions from throughout the event in real-time. GPJ created the extra space by moving its back of house operation outside the main venue in temporary structures.
A social media hub has also been set up in the entrance foyer of the venue. Nine screens display stats in a graphic form, such as the number of tweets sent, reoccurring words used on social networks and top Tweeters at the conference, while representatives from both Cisco and GPJ monitor the content stream to highlight positives and resolve negative comments.
Gareth Dimelow, head of strategy and planning at George P Johnson, told Event: "Cisco wanted to show it is an active brand that listens to its delegates. This station really encourages people to get on social media and to become a part of the conversation. The main thing about this show is content, but this is about its amplification."
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