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Google has created a colourful beach activation on the coastline that also contains activation from sister brands YouTube and Android. Guests can use tech to code their drinks order, which they can enjoy on a deck of bright beanbags.

The Beach Bar venue of the installation will host a number of events such as Cookie Delights – a culinary experience from YouTube star Cupcake Jemma – and Sensational Punches with Rich Hunt, a cocktail masterclass from Jamie Oliver's DrinksTube.

Google Beach also features a live YouTube stage for music performances, a volleyball court, a Google Cardboard activation and an experiential version of its interactive Abbey Road experience, complete with a makeshift version of the album's crossing.

Facebook has also based its main experience on the beach, providing delegates with a space to relax amid the bustle of Cannes. Its sister brand, Instagram, has created a white art gallery space entirely featuring photos taken using the app.

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