In pictures: Good Ship Benefit launches illusionary afternoon tea experience

Benefit Cosmetics launched an afternoon tea-themed sensory adventure on board The Good Ship Benefit, its beauty and entertainment destination on the river Thames.

of

Guests are invited to step into the Brow Lounge for the afternoon tea experience, which launched yesterday (20 June) and is available until 31 August.

The tea is served inside a magician’s hat in a cloud of smoke, with the other worldly menu including a spread of curious cupcakes, sweet courgette brownies, savoury lollipops and champagne cocktails with candyfloss.

After tea, guests can head to the on-board boutique to enjoy complimentary make-uppers and brow mapping, where they will be taught how to master the range of Benefit's new brow products whilst enjoying a glass of bubbly overlooking the London skyline.

The Good Ship Benefit is located at the R.S. Hispaniola on Victoria Embankment and opened in April for a five-month long residency. Click to find out more about the ship's interior and additional experiences. 

Comment below to let us know what you think.

For more activations and experiential campaigns in London, download our latest report, .

 

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now