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The activation was created to highlight the brand’s new Innex technology, which has been designed to make life easier for families through a 'Push and Wash' one-button system.
To showcase how the technology allows families to spend more time together, as well as Indesit’s partnership with Arsenal Football Club, Flourish created a dedicated area at the festival for the brand, which included a 'Suds 'n' Studs' bar area for parents to enjoy a drink and enter a competition to win a range of prizes, including Indesit products and tickets to Arsenal home matches.
Children were invited inside an interactive trailer centre to enjoy soccer coaching clinics, play games, and win footballs and t-shirts by taking part in a penalty shoot-out contest.
Visitors of all ages also took part in the Indesit Clean Sheet Challenge, in which participants aimed to win prizes including Indesit and Arsenal-branded water bottles by kicking footballs into two Indesit washing machines.
Other football-based challenges installed around the trailer centre included a speed-shooting test and a dribbling challenge.
Harry Osborne, Flourish’s creative lead on the project, said: "We’re delighted to help Indesit give families at Camp Bestival a place to relax and enjoy themselves.
"Earlier this year we took this activity around the south of the UK and it was extremely well received, so it was great to see it have such a positive impact this weekend too."
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